Digitalisation Journey

GIG’s approach and commitment to its digital transformation is significant. The Group’s digital strategy is focused on transforming GIG into a customer centric and data‑driven digital organisation, with a view to achieving sustainable competitive advantages and improved profitability.

Following a successful digitalisation experience, GIG’s transformation journey has accelerated throughout the year 2023, despite a challenging environment across the region. This transformation covered various digital consumer products, resulting in enhanced distribution channels, as well as improved operational excellence in Kuwait and other regions.