Our Vision, Mission & Values
We’re shaping a valuable insurance ecosystem for the MENA region.
We’re invested in providing rewarding experiences to customers, building loyalty with employees, creating value for stakeholders, and serving the community as a committed citizen.
Respect
The client is our most valuable asset.
- Therefore, we respect this relationship.
- We serve in ways that serve this relationship best.
- We act out of client centricity.
Lasting
We have long‑term perspective on the value of our clients. Whereby the lifetime of a client relationship is seen as much greater value than the cost associated with any single transaction with client.
- We are focused on the long‑term interest of the relationship we have with someone.
- We act with a long‑term perspective in every situation.
- We act in ways that make relationships with people last.
Rewarding
We are prepared to invest in value‑adding services, at a sustainable cost, in the interest of improving client loyalty and growing market share.
- We do things that make people happy to be in relationship with us.
- We look for wayts that add value to people.
- We work to make the relationship people have with us rewarding.